In this section of reading the author discusses weasel words. Weasel words are words used in advertising that have the opposite or no meaning at all. The name for these words comes from the way weasels puncture an egg of another animal and suck out the insides, which leaves the shell hallow. These words can be found in ads because there are government regulations prohibiting false advertisements. These words allow the consumer to fill in the blank areas in an ad to represent what the manufacturer is trying to get across.
I never realized how these words were used to attract the consumers. I also filled in the blank areas of ads and never realized just how meaningless most advertisements are. Many words such as help, virtually, new, and improved are all words manufacturers will use to sell their products. When reading an ad, these words mean absolutely nothing but make the consumer think they are selling the best product on the market. Now when I look at an advertisement I will be able to see what the ad is actually saying and not what the manufacturer wants me to think.
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2 comments:
Good analysis!
For next week, I'd prefer that you post about something assigned for that week, okay?
Yeah I'm sorry about that. I didn't realize that assingment was done the week before.
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